Style 2 Big Ben and Baby Ben advertisement from 1929


Westclox History at ClockHistory.com

The first advertisement for Westclox baby Ben dated 1915

Style 7 Big Ben and Baby Ben Alarm Clock History

Made from 1956 to 1964

Style 7 Models and Variations

Note: the numerals were changed from radial to upright in 1958.

Big Ben Style 7 Windup

75-102 on base

201

Black, nickel trim, non-luminous dial: 1956 - ca. 1958  
211
Black, nickel trim, luminous dial: 1956 - ca. .1958  

201
10001

Black, brass trim, non-luminous dial: ca. 1958- 1964  
211
201-L
10002
Black, brass trim, luminous dial: ca. 1958- 1964  
205
201
10003
White, brass trim, non-luminous dial: 1956 - 1964  
215
201-L
10004
White, brass trim, luminous dial: 1956 - 1964  
202-L
10010
Bronze, brass trim, non-luminous dial: 1960 - 1964  

Baby Ben Style 7 Windup

61-Y on most bases

321
11001
Black, brass trim, non-luminous: 1956 - 1964  
331
321-L
11002
Black, brass trim, luminous: 1956 - 1964  

324
321
11003

Ivory, brass trim, non-luminous: 1956 - 1964  
334
321-L
11004
Ivory, brass trim, luminous: 1956 - 1964  

336

321-L
11006

Pink, brass trim, luminous: 1956 - 1964  

354
365-L
11012

Baby Ben Sequin, pink, sequins, luminous: 1958 - 1962  
355

Baby Ben Sequin, turquoise, sequins, luminous: 1958 - 1962  
365-L
11014
Solid brass case, silver metal luminous dial: 1960 - 1964  
365-L
11018
Silver florentine (engraved) case, silver metal luminous dial: 1960 - 1964  
365-L
11036
Pink, silver metal luminous dial: 1960 - 1964  

Big Ben Style 7 Electric

Base labeled “75-102”, back labeled "S10-D"

1206 White, brass trim, white non-luminous dial: 1956 - 1958  
1207 White, brass trim, white luminous dial: 1956 - 1958  
1208-L
20010
White, brass trim, gold metal luminous dial: 1960 - 1964  
1216
20006
White, brass trim, brown luminous dial: 1956 - 1964  
1217
20008
Bronze, brass trim, brown luminous dial: 1956 - 1964  

Baby Ben Style 7 Electric

"S10F on back

1240
Beige, brass trim, non-luminous dial: 1957- 1960  
1241 Pink, brass trim, non-luminous dial: 1957- 1960  
1242 Jade green, brass trim, non-luminous dial: 1957- 1958  
1250
1240-L
20016
Beige, brass trim, luminous dial: 1957- 1963  
1251
1240-L
20018
Pink, brass trim, luminous dial: 1957- 1963  
1252 Jade green, brass trim, luminous dial: 1957- 1958  

Style 7 History

Ellworth Danz designed the style 7 case. No design patent was applied for because the patent attorney said it was “just another round clock”. This is the first Ben with concentric alarm indicator.

The standard case colors are white with brass bezel and black with brass bezel (black Big Bens up through 1958 or 1959 have nickel bezels). Black cased clocks have either a non-luminous dial that is white with black numerals and a background pattern of small light blue dots, or a luminous dial which is black with luminous figures and a background pattern of blue dots. White cased clocks have either a non-luminous dial that is white with brown numerals and a background pattern of light blue dots, or a luminous dial that is brown with luminous numerals and a background pattern of dark brown dots. The first style 7 clocks have radial numerals on the dial, and in 1958 they were changed to upright.

A new movement was designed for the Big Ben style 7. It uses a single mainspring for both time and alarm. The Baby Ben style 7 used the old two key wind movement until 1960 when a single key wind movement was introduced.

In 1958 the “Baby Ben Sequin” was introduced to honor the 69 million Big and Baby Bens of the previous 50 years. These had a pink or turquoise case with rhinestones on the front of the bezel. In 1960 a Baby Ben sequin with embossed metal numerals was introduced.

Some brass, gold and silver finished style 7 Baby Bens were made in the 1960’s. These have a silver color metal dial. A Big Ben style 7 in a gold painted case and gold color dial was also made in the early 1960’s.

Style 7 was discontinued in 1964.

Style 7 Reproductions

The style 7 was revived for a time during the style 8 era (1964 – 1981). It was a windup alarm clock. Please let me know if you have any details.

A miniature of the style 7 was made in 1997. It has a quartz movement, and the quantity was limited to 5000 pieces.

References

Westclox, An Identification and Price Guide, Gary Biolchini, Schiffer Publishing, 2003.

Big Ben and Baby Ben Identification Guide, by Richard Tjarks and Bill Stoddard.

Ellworth Danz, personal communication.

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